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The brighter side of direct mail postcards is that they always lead to unexpected calls from prospects. A lot can be done with a great postcard or letter in your marketing program. The problem with an untutored and critical eye is that direct mail to them does not seem like much. And this is one of the major reasons as to why it is tougher to achieve than something that is sophisticated or some corporate gobbledygook. Marketing these days is purely digital in nature. We use Facebook, Twitter, emails and blogs to market our products. This does not mean, in any way, that direct mail is dead. It is the type that the postal delivery person puts in your mailbox.

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